Just Love Coffee Cafe

Eat. Drink. Love.

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Meet Our Local Owners

As the original birthplace of Just Love Coffee Cafe back in 2009, Murfreesboro holds a special place in our hearts. We are thrilled to extend our passion for coffee and community to the vibrant and energetic campus of Middle Tennessee State University. Our goal is to create a welcoming space for students, faculty, and staff, where the spirit of Murfreesboro’s unique blend of tradition and innovation is celebrated daily.

Annette & Mike

“With 13 years of marriage and four children, our family cherishes active, community-focused lifestyles. Mike’s experience in the US Army and US Air Force, and as a Captain for JetBlue Airways, alongside Annette’s educational career, has deeply rooted us in values of service and learning. Our interests in swimming, biking, running, and triathlons, combined with our children’s involvement in scouting and soccer, reflect our commitment to a vibrant, engaging community life. These values resonate with the dynamic environment of MTSU, making our involvement in the university community a natural fit.”


“As a mother of a college-bound student and a younger child, I have a deep connection with the challenges and triumphs of family life. Leaving the corporate world was a decision to pursue a more meaningful path, focusing on family, community, and volunteerism. These priorities mirror the ethos of MTSU, making our engagement with the university both personal and impactful.”

Our journey with Just Love Coffee Cafe aligns with our personal values and our commitment to the MTSU community. The brand’s dedication to excellence, authenticity, and positive community impact is at the heart of what we aim to bring to this campus. Just Love’s mission, which began in Murfreesboro, to use coffee as a means to support families, is a testament to its deep community roots.

As we bring Just Love to MTSU, we are not just opening a coffee shop; we are creating a community hub. It’s a place where the MTSU family can gather, share experiences, and enjoy high-quality coffee and food. Our vision is to make Just Love a cornerstone of campus life, supporting local causes, and enhancing the university experience for everyone.

We look forward to being a part of the MTSU community, offering a space where the university’s spirit is celebrated, friendships are formed, and every cup of coffee makes a positive impact on the lives of our university customers and the broader Murfreesboro community.

Owner of Just Love Coffee Cafe: MTSU - Annette and Tracy Vitella
Sandwich on a plate


Coffee with Coffee Beans on the table


Earn Love, Sip Rewards


Receive 25 points instantly when you sign up. That's a FREE coffee!


Earn points when you order on the app or scan your phone at the register.


Redeem points for your favorite drinks, food and bakery treats.

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Planning a special event or gathering? Let Just Love Coffee Cafe - MTSU add a touch of love to your celebrations. Our exceptional catering services are designed to spread joy through delicious coffee and delectable waffle-ironed treats. No matter what your event in Murfreesboro, we’ll tailor our breakfast-inspired cafe menu to suit your preferences and ensure a memorable experience for your guests.

Treat them to a delightful journey of breakfast flavors, hand-roasted coffee, and heartwarming community vibes in TN.

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Tray of sandwich wraps


Jessie Tavares
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We literally “Just Love” this place! My kids always order the wakey wakey and personally I’ve ordered different menu items only to be impressed with everything. Can’t go wrong with breakfast, lunch, or even an early dinner here.

Katja Winn
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Just had theeee best iced caramel macchiato with almond milk. Absolutely delicious. Better than Starbucks and Dunkin hands down.

Susana Lessa
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The coffee is so delicious and the employees are so nice and polite. I fell like I’m home. It is a place to go with friends or family. Even alone, somebody from there will always smile to you. It is also getting better and better. ❤️

Kiandra McGhee
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Friendly and nice environment with polite staff. So many drink plus food choices, I usually order the breakfast taco and a caramel frappe. They even tweek the drinks by substituting ingredients if you don’t want it. I love going here, it’s quiet and has WiFi which is always great in my book… Keep up the good work!

Reach Out and Share the Love

Have a question or want to learn more about Just Love Coffee Cafe - MTSU? We’re here to help! Whether you’re interested in catering, franchise opportunities, or simply want to share your love for our delectable breakfast & coffee, we’d love to hear from you.

Just Love Coffee Cafe - MTSU

Student Union, 1768 MTSU Blvd.
Murfreesboro, TN. 37132


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