Just Love Coffee Cafe Battle Crossing Owners Billy and Thais Watkins

Meet the Owners

Welcome to Love!

We’re the Watkins family.

Billy R Watkins III was born and raised in Missouri. After high school, Billy served in the US Navy, then obtained his Bachelor of Business in Accounting from the University of Houston, which has led him to a 22-year career in accounting and finance.

Thais Borges Watkins was born and raised in Sao Paulo, Brazil, where she obtained her degree as a Physiotherapist. Thais then studied for her Ph.D. in Immunology and molecular biology at the University of Missouri in partnership with Sao Paulo University.

We’re excited to serve the Columbia, Missouri, community at our Just Love Coffee Cafe—a unique, community-focused coffee shop AND restaurant. We serve hand-brewed specialty coffee and fresh-made food, making us a favorite destination for breakfast, brunch, lunch, dinner, and dessert options.

We’re excited to be part of Just Love’s mission to ‘Be a catalyst for love.’ It begins with our commitment to give back and support our local community, helping make the world a more positive place for everyone. Because of our love for getting together with family and friends, we want our shop to be the destination for the community to enjoy sharing special moments with friends and family, colleagues developing big ideas, or students finding an inviting place to study.

So stop in for delicious, hand-brewed coffees, Refreshers, and teas, or treat your taste buds to one of our hearty breakfast, lunch, or dinner entrees (served all day, we might add). We’re excited to meet you and share some Love with you.

Just Love Coffee Cafe – Battle Crossing is located at 5414 Clark Lane, Ste 100, and offers dine-in, drive-thru, or order on our mobile app to pick it up inside or curbside.

We look forward to getting to know you and, most of all, serving you!

Coming Soon
Battle Crossing
Savor the rich flavor combination of white chocolate, cinnamon, toffee nut, and Irish cream. Yeah, you deserve it.
White Chocolate Tiramisu!
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Reviews from our Store

Mike Abbruscato
Mike Abbruscato
02:00 01 Oct 20
Really interesting take on breakfast with good coffee options. Good location central to shopping and parks in downtown... Huntsville. Waffle omelettes were very good with a wide selection. Healthy options available. Service was fast. It is worth a trip out just to experience something new. There is no out door seating, but the place was clean and felt sufficiently spaced out.read more
Twice the Charm Boutique
Twice the Charm Boutique
17:58 12 Sep 20
The staff is very friendly. The customer base was a bit eccentric, could see the restaurant frequented an older crowd... despite the young undertones within the building. The menu had a lot of really good items. My boyfriend and I chose the Bacon Tater waffle. I chose the Toffee Coffee frap and my bf chose the caramel frap. Both drinks were made perfect or as my bf would say “bussin”???? The food is soooo tasty and still hot after driving home 20 minutes. 10/5 stars in my books!read more
Rachael Meckl
Rachael Meckl
14:59 08 Sep 20
Ate here this weekend the food and service were wonderful! The restaurant was clean and smelled of fresh baked goodies... and warm coffee. The breakfast tacos were absolutely delicious...and the waffles are a must!read more
Sarah Anne
Sarah Anne
15:12 09 Aug 20
Very nice people working here. I'm picky about my Southern UNsweet tea, and I approve of theirs. 🙂 I also got The... Flyin' Pig Waffle; it is warm and soft and fluffy, and so so good. S lot of places will have tasty waffles, but they're too hard to cut through, but these are definitely not. Just what a waffle should be.I also got lunch here. The tomato bisque soup was good and so was the Caesar salad. They crisp the pita bread in the waffle iron and it had a nice softness and crunch to it. The chicken was also grilled nicely.COVID-19: They wipe down the tablet screen after each user.read more
Rhiannon Pruitt
Rhiannon Pruitt
17:34 07 May 20
Several people from my office ordered today after hearing about you all. I walked in to pick up the order and now I... can't wait to go sit inside because its such a cute and cozy place. But lets get to the important stuff....the food and the service. BOTH fantastic!! The young ladies were welcoming and super friendly. Everyone ordered something different and everyone loved it. It was fresh, delicious, nice size servings and packaged perfectly. This new addition to Huntsville, is perfect!read more
Traci Conley
Traci Conley
18:15 30 Apr 20
The atmosphere is awesome. Menu items look great and there was an amazing variety. My coffee however was a... disappointment. I was very sad because the menu description was wonderful! The staff did not have the coffee ready, I had to wait... I ordered online while in my car and waited 10 minutes before going inside.Staff was super friendly!! I am not writing them off.... I will try again.read more
Tena Davis
Tena Davis
16:19 24 Feb 20
Great coffee, food and staff! My husband had the calzone. It was the "local special" on the black board. It was really... good! I didn't realize you could make so many things in a waffle iron! The other items we've tried have been really good as well. If you try the cinnamon rolls, you will not be disappointed! Great atmosphere to just sit and chat with friends too. Will definitely be back!read more
Andrew Walker
Andrew Walker
23:06 10 Feb 20
I had already been buying coffee from just love, so am excited that their shop is now open in Huntsville! I have only... had the chance to try a coffee so far, but plan on returning for the food as the menu looks awesome! I will update the review once I have tried the food!read more
Tyler Englestad
Tyler Englestad
23:25 08 Feb 20
Attended a preview night. Excellent food, great coffee, run by even better people! My new favorite coffee Cafe in... town! Can't wait until the official Grand Opening!read more
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